In a basis of architectural shape graphic interpretation of Pushkin epoch – the Golden Age of Russian culture was lain. Outside the building represents black “crystal” from the polished metal panels through which “break” bright stains of publicity. In front part there is a symbolical “feather” – the big canopy above a front entrance. Having got inside, visitors appear in huge snow-white space filled with light which personifies the infinite world of Russian poetry. There are only illusive borders here – glass partitions of shops and boutiques.